About Digital Lync

Digital Lync

Online And Classroom Digital Marketing Course

  • Get Certified at the Best Digital Marketing training Institute.
  • Get trained by industry experts.
  • Digital Marketing Classroom and Online training.
  • 20+ Real-time projects
  • Real time projects, Interviews and Job Support
25000+ Students Enrolled
4.7 Rating (500) Ratings
45 Days Duration

Course Preview

Roles for Digital Marketing Course
  • Marketing Specialist
  • Analytics Manager
  • Marketing Technologist
  • Search Engine Marketer
  • Social Media Manager

Key Features

Key Features
Real time Practice Labs

Practice Labs makes it easy for you to put your learning into practice in a safe environment that you can access anytime with a compatible PC, Browser and Internet connection.

Key Features
Physical and virtual
online classrooms

We will use collaborative web conferencing with screen sharing to conduct highly interactive live online teaching sessions.

Key Features
24/7 Support on Slack

Got queries? Our 24/7 support team will go extra mile so you can have easy and enjoyable experience with Digital-Lync on Slack which is a communication platform.

Key Features
Job & interview Assistance

Our interview assistance can help you overcome your fears and walk into your next interview with confidence and get your dream Job.

Key Features
Live projects with our
Industry Partners

We offer Live Projects and opportunity to take part in project design supported by industry partners including business and community organizations.

Key Features
Internship after course

Industry needs the best talent to stay afloat and thrive in today’s fast and ever-changing world, you will get a chance to do Internships and working closely that can provide a serious win-win for both Industry and students/trainees

Digital Marketing Upcoming Batch Schedule

Week Day Batches
  • Week Day Batches 13th Dec 2021 Monday
  • Week Day Batches8 AM (IST) 1hr-1:30hr / Per Session
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Week Day Batches
  • Week Day Batches 15th Dec 2021 Wednesday
  • Week Day Batches10 AM (IST) 1hr-1:30hr / Per Session
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Week Day Batches
  • Week Day Batches 17th Dec 2021 Friday
  • Week Day Batches12 PM (IST) 1hr-1:30hr / Per Session
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Week End Batches
  • Week Day Batches 18th and 19th Dec 2021 Sat-Sun
  • Week Day Batches8 AM (IST) 1hr-1:30hr / Per Session
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AWS Upcoming Batch Schedule
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Course Curriculum

It stretches your mind, think better and create even better.

Marketing Fundamentals

Marketing Mix

Inbound Vs Outbound Marketing

Value Proposition


Branding & Brand Positioning

Brand Equity

KPI (Key Performance Indicators)

What is Digital Marketing

Digital Marketing Framework

Digital Marketing Platforms and Strategies

Areas of Digital Marketing

Improving Brand Visibility

Niche Targeted Traffic Concepts

Understanding Leads

Strategies for Lead Generation

Case Studies of Digital marketing

What is Marketing

What is Content

Content Strategy

Types of Content

Why Content

Target Persona

Story Telling

Targeting Audience

How Content is Important for Digital marketing

What is website

Types of website

World wide web (WWW)

What is Domain

Types of Domain

WebHosting Concepts

Domain Hosting Business

Website Language and Technologies

Basics of Html CSS

Popular CMS

What is Wordpress

Layout of Website

Planning and Conceptualizing a Website

Create the website using wordpress

How to Install Templates

Tools and Panels in wordpress


What is Search engine optimization?

Google Algorithms

Importance of SEO in Digital Marketing

Understanding the website

Importance of keywords in SEO

On Page Optimization

Title Tag Optimization

What is On Page Optimization

Web layout Structure

File Name organization

Title Tag Optimization

Meta Tag Optimization

Content Optimization

Anchor tag optimization

Canonical URL

Using Robots.txt in websites

Bread Crumbs

Rich Snippets

URL Redirection Techniques

Google Webmasters Tools

How to submit a website to GWT

What is off Page Optimization

Link Building Techniques

Types of Linking Methods

DoFollow and NoFollow

Link Analysis Tools

Directory Submissions

Classified posting

Social Bookmarking

Cassifieds for Inbound Marketing.

Guest Blogging

Press Release

What is Local Seo

What is Local SEO

Importance of Local SEO

Submission to Google My Business

Importance of Local SEO

Submission to Google My Business

Google My Business Page Optimization

Local SEO Ranking Signals

Citations and Local Submissions

SEO Reporting Diagnosis of SEO

Website Position Analysis Website Monthly Reports.

What is website

What Is SEM?

Research and Analysis of Keywords

Introduction to Keyword Search Types of keywords?

Keyword Research Methodology Keyword Research tools

Market Research and Analysis

Competitor analysis

What is Google Ads

Types of Ads

Understanding inorganic Search results

Google Ads Overview

Setting up a Google Ad Account

Campaigns, Ad Groups, Ads, Keywords and Extensions

Difference Between Search and Display campaign

How does Google Rank Ads

Understanding Adwords algorithm

Quality Score

Why Quality score is important?

What is CTR? Why is it Important?

Understanding bids. What is bidding strategy?

Pros and Cons of Different Bid Strategy

Creating search campaigns

Types of search campaigns - Standard, All features, dynamic search & product listing google merchant center.

Creating our first search campaign.

Doing campaign level settings.

Different types of local targeting.

Enhanced CPC, WHat is CPA

Types of Ad Extensions

Understanding Ad Extensions

Adding Ad Extensions In the campaigns

Creating Ad Groups Using Tools

Finding Relevant Keywords

Adding Keywords in Ad Groups

Keyword Planner Tool

Understanding Types of Keywords

Creating Ads

How to Write Compelling Ad Copy.

What is Conversion Tracking

Optimizing Campaigns

Importance of CTR

Importance of quality score in optimization.

Optimizing with conversion report,performing keywords & non-performing keywords.

How decrease CPC.

Analyzing competitors performance

Display- Using display planner tool.

Finding relevant websites for ads placement.

What is remarketing?

Setting up remarketing campaigns.

Creating remarketing lists.

What is Social Media and why it Matters?

How does social media work?

Social Media Frameworks

Social Media Process

Choosing your social media channels

Social Media Planning

Understanding Facebook

Facebook Pages, Groups, Messenger and Facebook Live

Marketing Tools in Facebook

Understanding Types of Facebook Ads

Setting up Campaigns

Optimization of Campaigns

Facebook Pixels

Instagram Marketing Strategies

Types of Instagram Ads

Setting up Campaigns

Optimization of Campaigns

Instagram Analytics

Quora Marketing Strategies

How to answer questions on Quora?

Types of Quora Ads

Setting up Campaigns

Optimization of Campaigns

Quora Analytics

Twitter Marketing Strategies

Types of Twitter Ads

Setting up Campaigns and Optimization

Twitter Analytics

LinkedIn Marketing

Types of LinkedIn Ads

Setting up Campaigns and Optimization

LinkedIn Analytics

YouTube Marketing Strategy

Setting up YouTube Account and optimization

YouTube Keywords Research

YouTube SEO

YouTube Analytics

Setting Up Display Campaigns

Setting Target Audience based on interest

Setting up Keywords, Topics, Placements.

Display ads Image Dimensions


How to plan creatives

How to create basic banner using canva

Basics of photoshop

Making Creatives using Photoshop

Basics of Illustrator

What is Email Marketing.

Importance of Email Marketing in DM

Types of Newsletter

Email Scheduling

List Creation

OPT in List

Email Template Design Parameters

Types of campaigns

What is Click Rate

Unique opens

Setting Up Email Marketing Account

What are autoresponders?


Email Marketing Tools

Sign Up the tool

Write the Email Content

Design the Email template

Create the Campaign using Email Tool

Prepare the Reports.

Introduction to Google Analytics

How Google Analytics Works

Understanding GA Insights

Understanding cookie Tracking

How to Setup GA Account

How to Add Analytics code in website

Understanding Goals & Conversions

Understanding Bounce Rate & Exit rate

What is Link Tagging

Understanding Filters and Segments

How to View Customised Reports

Monitoring Traffic Sources

Monitoring Traffic Behaviour


Active users

Cohort Analysis







User Flow


Tree Maps

Sites Speed

Site Search

Site Content

User Management:

Adding users to account

Removing Access from account

What is Affiliate Marketing

How it is Important in DM

Increase of ROI using Affiliate Marketing

Attribution Models

How Affiliate Marketing works

Affiliate Marketing Tools

Affiliate Marketing Websites

Identify Merchants.

Advertising on mobile (App & Web)

Targeting ads on Apps

Targeting ads via location

Targeting ads on search engine

Content Marketing on mobile

Mobile strategy-segmentations option targeting and


Mobile marketing mix

SMS marketing

Creating mobile application

Uploading mobile app in Android and iOS

Online Reputation Management

What is online reputation management?

Why online reputation management is need of hour

Understanding ORM scenario

How to deal with criticism online

10 Online reputation management Commandments

15 ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by step guide to overcome negative online reputation

Best examples of online reputation management

AI and Automation

How to create content using AI

How to boost conversions using AI tools

How to perform A/B testing using AI

How to Create personalize platform using AI

How to create Database using AI

How to get smart insights using AI

What is Growth Hacking

tools & platforms
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools
  • tools

Live Projects

Digital Marketing Strategy Framework

Building a Digital Marketing Strategy Framework

In this project, you will get familiar with your role as a digital marketer. You can choose...

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Social Media Posts

Content Strategy

In this project, you will be able to understand how you can take forward your message in front of the audience. Explore your expertise by writing content for a blog, ...

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Build Website on Wordpress

Create your Website

Get ready to build your own website with Wordpress. Get started with the basics of creating a website and learn how the process works.

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AdWords Account

Run Google Adwords

In this project, get hands on experience on how to set up an adwords account and campaigns. You will get an understanding of how to build strategies to analyze and...

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Conduct a SEO Audit

In this project, you will audit a website and recommend actions to optimize its ranking in search engine results. You will recommend target keywords, design and other strategies...

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Social Media accounts and Management

Creating Social Media accounts and Management.

In this project, you will be able to create, manage and monitor advertising...

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Google Analytics account

Measure & Optimise Google Analytics

In this project, you will get a chance to set up a Google Analytics account, review and experiment to get the best results and...

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Email Marketing

Email Marketing

In this project, you will get familiar with Email Marketing tools. You will be able to prepare an email marketing campaign and execute it.

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SMS Marketing Tools

Mobile Marketing

In this project, you will check out the different SMS Marketing Tools - SMS office

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Photoshop Basics

Creative Designing

In this project, You will learn how to use Canva to create ultimate posts and visual graphic content for your social media posts and other platforms by understanding the psychology of what catches a customers eye.

Read More

Case Studies

Case Study of Uber
Case Study of Uber

Get in-depth with how uber structured their online marketing strategy to reach a wider audience.

Case Study of Salesforce
Case Study of Salesforce

Insights on how sales force build a customer base.

Internship with Our Esteemed Partners

All Digital-Lync Interns will be matched with internship placements in their industry of their choice. Unlike other providers, we do not ask our interns to list other industry options, as our goal is to provide them with relevant professional experience.

Intern With Us
Our 100+ Internship Partners
Internship Internship Internship Internship Internship
Get Internship with our partner company
Our training is based on latest cutting-edge infrastructure technology which makes you ready for the industry. Digital-Lync will Present this certificate to students or employee trainees upon successful completion of the course which will encourage and add to trainee’s resume to explore a lot of opportunities beyond position


Our Digital Marketing training has precisely been developed to reach out to the demand of the learners by keeping in mind the industry standards. This Digital Marketing course will particularly be helpful for the career advancement of the following audience -

Graduates from the College.

Currently working employees looking to upskill themselves.

Candidates looking for a change in the IT Field.

As such, there are no specific prerequisites for Digital Marketing Training in Hyderabad. If you are familiar with programming and foundation skills with a sense of curiosity and willingness to learn you are all set for the Digital Marketing training.

Digital Marketing Training Classes are conducted over the Weekdays and Weekends through classroom and online sessions. Please get in touch with the Digital Lync team to get the exact schedule and timings.

Digital Marketing Course duration is 50 hours.

Weekday Digital Marketing Training classes will be one hour long and Weekend classes will be three hours long.

Please find the detailed Digital Marketing course curriculum in the Digital Lync Digital Marketing training curriculum section.

Yes, we will assist our students with all the interview preparation techniques

Happy Partners

You'll be in good company

Inspiring Student Stories.

Here are stories of real knowldege, real people,
under real innovation.

Have a Question?

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Come and chat with us about your goals over a cup of coffee

2nd floor, Khajaguda Main Road next to Andhra Bank, Khajaguda - Nanakramguda Rd, near DPS, Gachibowli, Hyderabad, Telangana 500008


#23664, Richland Grove Dr, Ashburn, VA 20148

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Up-skilling to emerging technologies has become the need of the hour, with technological changes shaping the career landscape. We at Digital Lync offers programs in all courses with industry experts to help you up-skill, stay relevant & get noticed.

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